Challenge: 

The client sought to understand the nuanced experiences of people in the US living with urinary retention and underactive bladder conditions. The purpose of this study was to uncover daily challenges, treatment journeys, and their impact on quality of life. Additionally, the client wanted to gauge public perception of their potential medical device to identify aspects that resonated with the intended users and areas in need of improvement.

Solution:  

We determined that the optimal approach to meet our client's needs would be a deep-dive qualitative study, aligning with our early-stage exploratory research methodology. This approach utilized our team's extensive experience moderating interviews on sensitive issues globally. The sessions were conducted as 60-minute online interviews, enabling participants to take part in the research with minimal disruption to their lives while allowing us to share our client's device images on screen.

Our in-house recruitment team identified potential participants through their contacts with support groups. The sessions were exploratory, allowing participants to discuss often emotive and personal experiences, which shed light on how their symptoms impacted their lives socially, emotionally, and practically. In-depth views were also gathered regarding our client's proposed medical device, giving participants the opportunity to express their likes, dislikes, and suggestions for its design and potential benefits.

Our global team of experts, located across the United States and the United Kingdom, played a pivotal role in delivering exceptional results to the client. By leveraging the advantages of varying time zones and our research team's extensive experience, we were able to maximize productivity and deliver rich, meaningful results.

Results: 

Our research was pivotal for the client's product development in several ways, including:

1. Informed Product Development - Our insights guided the device's design, aligning it closely with user needs and ensuring the final product addressed critical user concerns and preferences.

2. User-Centric Design - By understanding the daily challenges of people with urinary retention issues, the client can improve the device's usability, safety, and appeal in a way that resonates with the target audience and addresses current unmet needs.

3. Enhanced Engagement - Integrating potential user insights into device development can help the client foster trust and satisfaction with their intended users, which can drive brand loyalty and adoption of the device.

Conclusion: 

Ultimately, our client recognized the immense value of early-stage research in placing user needs at the heart of their product design. This approach ensures their product will be usable, appealing, and impactful for end-users. Our Market Insights services offer a comprehensive suite of tools and methodologies to help you achieve similar results, from initial concept to final product. Ready to enhance your medical device development journey? Contact us today to discuss how we can tailor our expertise to your unique needs.