
Designing for an Emergency: When Every Second Counts
Designing for an Emergency: When Every Second Counts

Date:
Jun 25, 2025
Presenters:
Alper Hulusi
Overview
In critical moments, fear, adrenaline, and time pressure transform how people interact with medical devices. From trembling hands struggling with packaging to tunnel vision affecting decision-making, emergency situations create unique challenges that controlled environments can't fully replicate.
This webinar explores the critical gap between how devices perform in evaluation settings versus real-world emergencies. We'll examine:
The psychological and physiological impacts of emergency situations on device usability—from stress hormones to cognitive overload
Real experiences from actual users of emergency devices like glucagon pens and EpiPens, revealing what truly happens when seconds matter
Whether current evaluation protocols adequately simulate the chaos, fear, and physical responses of genuine emergencies
Proven design strategies for creating packaging and interfaces that remain intuitive even when users are overwhelmed
Overview
In critical moments, fear, adrenaline, and time pressure transform how people interact with medical devices. From trembling hands struggling with packaging to tunnel vision affecting decision-making, emergency situations create unique challenges that controlled environments can't fully replicate.
This webinar explores the critical gap between how devices perform in evaluation settings versus real-world emergencies. We'll examine:
The psychological and physiological impacts of emergency situations on device usability—from stress hormones to cognitive overload
Real experiences from actual users of emergency devices like glucagon pens and EpiPens, revealing what truly happens when seconds matter
Whether current evaluation protocols adequately simulate the chaos, fear, and physical responses of genuine emergencies
Proven design strategies for creating packaging and interfaces that remain intuitive even when users are overwhelmed
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