Expert Review | URRA | IFU Design | Formative Research | Validation Testing 

Béa Fertility have reimagined the fertility care journey. Their clinical-grade, at-home kit makes fertility treatment accessible and affordable, increasing the chance of pregnancy by up to 50% in those under 30 over six cycles.

Over the past two years, ClariMed, formerly We Are Human, worked in close partnership with the team at Béa to bring this innovative product to market.

Making fertility treatment accessible to all.

One in six families have difficulty conceiving. While IVF is a well-known option, accessing treatment through the NHS is challenging and restrictive. Only 32% of IVF cycles and 6% of IUI cycles in the UK are NHS-funded. A single round of private IVF costs on average £5,000, with additional medication costs on top. For many, this makes fertility treatment financially out of reach.

Béa's at-home kit is set to change that. Their affordable, natural and simple solution puts control and intimacy back into the hands of those trying to start a family.

Based on proven fertility treatment: Intracervical Insemination.

The kit allows individuals to perform Intracervical Insemination (ICI) from the privacy of their own home. A semen sample is collected and deposited into the cervical cap of the applicator. The user inserts the applicator into their vagina, where the cervical cap is placed near the cervix for an hour. Holding the semen on the cervical mucus encourages more sperm to travel towards the egg, improving the chance of conceiving.

ClariMed worked closely with Béa Fertility on the development, user testing and validation of the treatment kit. Our consultants conducted expert reviews to reinforce the Use-Related Risk Assessment and feed into the development and testing of the Instructions for Use.

User Research and Formative Testing to improve the user experience.

Through Formative Research, ClariMed delivered key insights and recommendations to support the iteration and evolution of the treatment kit design.

The Formative and Validation testing took place in viewing facilities at our Bristol facility. Two experienced consultants from ClariMed moderated and took notes. The Béa team observed the users interactions and responses from behind the one way mirror in the viewing theatre.

During the Validation testing, participants were asked to follow the instructions alongside their use of the kit. A cervical anatomical mannikin was used to demonstrate inserting the applicator into the vagina in a non intrusive, effective and safe way.

Validating safe and effective use.

The feedback we received during the testing was invaluable in the development and design improvements of the kit. These improvements made for a clear, simple, safe, user friendly experience, reflected in the validation testing.

"It is a really cool product. IVF is really expensive, and the NHS can be difficult, causing emotional strain. This gives people another option."

"Really cool, easy product. Simple – the design of product has hit the nail on the head."

"Really easy to use, similar to tampon, a familiar motion"

Due to successful implementation of design changes and user testing the product has successfully launched in the UK. Our team are proud to have worked on this life-changing kit, helping those trying to conceive to create families of their own.