A Global Perspective: Why Diversity Matters in Human Factors Engineering (HFE)

This article was written in collaboration by Jenny Collinson, Director of Human Factors Strategy & Advisory and Dr. Lengwe Sinkala, Human Factors & UX Consultant at ClariMed.

In today's interconnected world, success in medical device development demands more than just technical excellence. While products and services are increasingly designed for a global audience, many organizations still approach human factors engineering through a single cultural lens – leading to costly adaptations and market delays. To ensure products are usable, accessible, and culturally relevant for users in all launch markets, it's essential to adopt a globally diverse human factors engineering (HFE) strategy.

Key Benefits of a Globally Diverse HFE Approach:

• Cultural sensitivity: Understanding cultural nuances and preferences isn't just about translation – it's about creating products that truly resonate with users from different backgrounds. When medical devices align with cultural practices and preferences, we see significantly higher adoption rates and user satisfaction.

• Accessibility: A diverse approach can help ensure that products are accessible to people with disabilities, regardless of their location or cultural context. Designing for accessibility in ways that consider how local contexts, from infrastructure to language, shape accessibility needs.

• Market growth: Products designed with a global perspective have a better chance of succeeding in international markets due to them being a better fit for the user ad healthcare systems

• Innovation: Diverse teams bring unique perspectives and experiences, fostering creativity and innovation in product design.

• Scalability: By incorporating diverse perspectives from the start, companies can better anticipate future needs and expand into new markets more seamlessly. This approach provides long-term scalability, allowing products to reach broader audiences without extensive rework.

Achievable Steps to Develop a Globally Diverse HFE Strategy 

• Building a diverse team: Recruit HFE professionals from a variety of backgrounds and cultures. This will ensure your team is equipped with a comprehensive understanding of global needs.

• Conducting user research globally: Gather insights from users in different regions to understand their needs and preferences.

• Considering cultural and linguistic differences: Ensure that product designs and user interfaces are culturally appropriate and easily understandable in different languages.

• Partnering with local experts: Collaborate with local HFE professionals to gain insights into specific cultural and regulatory requirements.

• Implement Continuous Feedback Loops with Global Stakeholders: Use regular feedback loops with representatives from key regions to iterate on designs and improve inclusivity in product features and user interfaces. Collect ongoing feedback from end-users after launch to monitor satisfaction, usability, and inclusiveness over time.

• Monitor and Measure Impact: Continuously analyze data to identify regions or demographics that may need additional focus or customization.

Looking Ahead

As the medical device industry continues to evolve, organizations that embrace diverse HFE strategies won't just create better products – they'll shape the future of global healthcare delivery. Here at ClariMed, we leverage our global footprint and diverse team to transform how medical devices are developed, ensuring they make meaningful impacts on lives worldwide.

Ready to Enhance Your Global HFE Strategy?

Partner with ClariMed to develop medical devices that truly resonate with users worldwide. Our diverse team of HFE experts can help you navigate cultural nuances and create products that succeed in global markets. Contact us today to discuss how we can support your next project.